SocialMedia.Market — The Next Generation Marketing Platform For Brands & Influencers

SocialMedia.Market is the first decentralized ecosystem that will help to discover, create, perform and analyze advertising campaigns with social media influencers and engage customers in the most relevant way. The platform will have no entry barrier and will be accessible even for micro-influencers and small businesses. The overarching goal of SocialMedia.market is to bring advertising market to the whole new level of safety and transparency and create a new generation of advertising.

How does SocialMedia.Market work?

SocialMedia.Market platform automates the creation and management of the influencer’s marketing activities, as well as distributing payments from brands to influencers. A common feature for both brands and influencers is that the user interface for creating or accepting campaigns is designed to be as simple as possible.

Users will need to perform an identity verification test to ensure the ecosystem’s security. Unique identities of users on the SocialMedia.Market platform will be verified and recorded on the blockchain which effectively eliminates the possibility of fraud or scams. To make sure that the personal data is secure, the SocialMedia.Market team enables a two-factor (2FA) authentication for logins.

For brands and advertisers

Advertisers and brands have to go through a quick verification process to identify their details and company profile before they can start campaigns or connect with influencers.

Once the verification is complete, advertisers can start creating their influencer marketing campaigns. Then advertisers have to specify the campaign details to locate the most suitable influencers. The key factors include:

Social media channels to use
Start, end dates, and timeline of the campaign
Region, country, or city of the campaign
Campaign budget and estimates
Files and content to be included in campaigns
Additional information for the campaigns

SocialMedia.Market also provides templates for brands to plug and play, as well as intelligent tips to help new brands set-up campaigns.

Once that is done, advertisers can select influencers to execute their campaign. This can be done in two different ways. The first method is by making the campaign visible for all influencers who match the target audience; Note that only qualified and verified influencers can apply.

The other way is to create a personalized list containing the brand’s preferred influencers by using the platform’s database, advanced search engine, as well as several filters. After the list is created, the campaign will be shared with influencers on the brand’s list.

For influencers

They can also choose a task from a list of open jobs by advertisers, but influencers only see the tasks that relate to their details and skill sets. For example, an influencer in the streetwear industry will not receive a task to promote food products as that is out of their niche.

Before accepting a campaign, an influencer MUST agree to the terms and conditions of the task. Conversations, as well as clarifications, can be done conveniently in SocialMedia.Market’s integrated messenger app. Once a campaign is confirmed, a smart contract is created for that job and influencers must complete their responsibilities within the time period allocated by the smart contract.

What are the advantages of the SocialMedia.Market platform?

The platform offers the following advantages to its users:

100% safe escrow transactions powered by the blockchain
Easy, efficient, and fast global payments
Donations platform for bloggers, streamers, and influencers
Attractive agent commissions within the platform
Low-cost transactions with even lower operation fees
Decentralized dispute solution system
Utility tool for acquiring outstanding marketing services, premium analytics, and developmental instruments

All transactions and operations within the SocialMedia.Market platform is powered by the platform’s official utility token, the Social Media Token (SMT). The token makes services in the platform extremely effective and at the same time, prevents unauthorized manual interventions in the ecosystem’s processes.

WHAT IS INFLUENCER MARKETING?

With digital and social media gaining popularity, new engagement strategies have also been developed to help increase brand advocacy such as Influencer Marketing. Influencer Marketing, defined, is “a form of marketing in which focus is placed on influential people rather than the target market as a whole”. An influential person/influencer (or blogger, celebrity, opinion leader) can be described as someone that has the power to motivate followers in the industry where their buying decisions are concerned.

The use of social media marketing has exploded over the last few years. Well-known brands and smaller businesses truly realized the potential reach and engagement opportunity provided by social media channels. Analysing the following statistics: consumer purchase decision, rise of digital advertising and social media, increase in the use of ad-blockers, etc., it becomes obvious that today’s influencers are some of the most valuable and viable media channels available. Business can drive a more optimized, omni-channel marketing plan by utilising Influencer Marketing, and will be more likely to reach their target audience and deliver a larger ROI.

There are many different types of influencers: from an industry blogger with great content and good site traffic to an ordinary Twitter member with a large following. Celebrities, journalists, analysts, thought leaders, brand journalists, platform-specific “sensations” etc., can become influencers, too.

INFLUENCER MARKETING, IS A FORM OF MARKETING IN WHICH FOCUS IS PLACED ON INFLUENTIAL PEOPLE RATHER THAN THE TARGET MARKET AS A WHOLE CELEBRITIES & THOUGHT LEADERS

One of the main benefits of Influencer Marketing is that such promotions look like native recommendations from the influencers, not as paid aggressive advertising. In the recent researches almost 92%1 of respondents admitted that they rely heavily on the opinion of an influencer or opinion leader while deciding to buy a product. So, an influencer can deliver the message of a brand in a natural way, improving trust